No, You Don't Have to Live with Discomfort

How One Simple Change Can Help You Relieve Tight and Tense Muscles So You Can Sit Straighter, Feel Better, and Feel More Confident

Day 1

Day 45

Day 1

Day 45

Day 1

Day 45

Day 1

Day 45

Despite 25 years in the health and wellness industry, it still surprises me when someone says they live in pain. 

 

We shouldn't have to live life that way. But most people don't do much about it aside from reaching for surface level fixes like pills, braces, pads...or nothing at all. 

 

I understand. Life is busy. Routines take over. We naturally lean into whatever is easiest or most efficient.  

 

And that's not a bad thing--comfort matters.

 

But we need to be aware of what comfort costs us. 

 

Take something as simple as how we sit--at work, during our commute, or even while relaxing. 


No one wants to think about how they sit. Boring. Silly.


But here's the truth: Sitting for hours adds up. 

 

You've probably heard "sitting is the new smoking".

  • shoulders tighten
  • upper back stiffens
  • tension builds
  • clenching jaw muscles
  • headaches

By the time you get home, you're not just mentally tired--you're physically drained. Not from the work itself, but from how you treated your body all day.

You shouldn't feel like your body is working against you all day.

The Problem Isn't You...It's How You Sit

Most people don't realize how much sitting affects their body. 

 

And even fewer understand how poor posture can spill into other parts of life:

  • constant tension
  • low energy
  • poor sleep
  • sluggish digestion
  • shallow breathing
  • how we look and carry ourselves

According to the National Institutes of Health, poor posture and prolonged sitting are directly linked to:

  • muscle imbalance
  • fatigure
  • chronic discomfort

Here's What's Actually Happening to Your Body

Unless you're actively paying attention to your posture, your body starts to curl:

  • should round forward
  • upper and mid-back curl forward
  • head shifts forward over your chest

It's a seated version of the fetal position--and it's way more common than people think.

 

And here's the jaw-dropper: for every 1 inch of forward head posture, there is an additional 10 pounds of pressure added to the spine. 

So...Just Sit Up Straight, Right?

Well, sort of, but what does that actually mean? And for how long? And how do I know if it's working? 

Trying to force good posture usually lasts about 10 seconds. 

 

Fixing posture doesn't need to be complicated or time consuming. 

 

In fact, there's a simple solution that takes into account human biomechanics and behavior.


This is where Baxby comes in.

Meet Baxby: The Back Cushion That Trains You to Sit Better

Baxby is a patent-pending memory foam back cushion that puts you in the correct position AND it makes sitting smarter with active engagement in the muscles that help with posture. 

What Makes Baxby Unique

Unlike typical back cushions that you sink into for comfort or temporary relief, Baxby helps your muscles engage or "stay awake" leading to stronger posture over time.

 

Spoiler: to get better posture, you have to do some work.

Engages Your Postural Muscles -- You're not just sitting, you're strengthening

Works in your office and your car -- Lightweight, portable, adjustable, easy to install and remove

Feel Better Immediately and Long-Term -- A Goldilocks amount of comfort helps you feel instant support, relief, and strength now and tomorrow and the next day...

Provides gentle support and comfort in the correct position while promoting active muscular engagement

The "But Wait...There's More!" Part of an Infomercial

In addition to the Baxby cushion, Baxby also offers a 6-Week Program that is expertly crafted with progressively more challenging and life-changing exercises and content. It teaches specific movements and exercises to improve posture, overall health, and builds strong habits for life...so much more than just posture. 

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The Ways and Costs to Get Better Posture

Customer experiences

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Compare Your Options

There are options when it comes to improving your posture, whether for looks, confidence, or getting rid of pain and tension.

Low Cost

Guided Program

Long Term Relief

Accountability

Brakes

Smarter Choice

Baxby Original Memory Foam Posture Correcting Cushion

Straps, Braces, Therapy

Cost

$134 for the Baxby Original Cushion & the 6-Week Program

Straps, Braces: Cost doesn't matter because they don't actually help!

 

Chiro: nationwide average of $65 per visit...dozens of visits needed.

Guided Program

6 Week progressive plan with videos.

None

Easy to Use

Installs in under 1 minute on most chairs. Simply lean back.

Straps, Braces: Wear them on the outside of your clothes. Easy to use, but not practical for anywhere but the privacy of your own home.


Chiro: Anything but easy...schedule a time, drive there, take time off work, get strapped into a torture device...nah, I'm good.

Develops Strength

Based on principles of exercise science...how the body adapts to muscular stimulation through isometric contractions.

Straps, Braces: 

They do the work for you, so you never get stronger and will always need to use them. 


Chiro: Treatments do not help you develop strength.

lka

Rim brake

Drum brakes

Real People, Real Results

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How It Works

Using Baxby is simple:

1. Place it on your chair (car or office)

2. Adjust the straps and/or the pad to find the perfect fit for your body.

3. Lean back, engage your back and neck muscles, hold...repeat as often as you like throughout the day.

The more you use it, the more your body adapts.

 

Better posture...built into your daily life.

Wait...A Cushion Can Actually Do That?

I get this question a lot and, to me, it's obvious, but then again, my passion and time over the last 25 years has been mostly centered around the human body and I know that this type of stuff doesn't come natural for everyone.

Here's the thing:

Baxby doesn't do the work for you. 

Your muscles do the work. 

That's how the body works.

Unlike other solutions that hold your posture for you, further weakening the muscles responsible for keeping you upright, Baxby creates a subtle shift in how you sit that allows your body to do what it's naturally meant to do: support itself. 

 

It's like strength training--but for your posture. 

 

That's what sets Baxby apart from braces, straps, gimmicky gadgets, or cushions that make you just feel good.

Who's It For?

- Office workers who sit for long hours

- Drivers who feel stiff or tight after a commute

- People with tight upper backs, neck, or shoulders

- Anyone tired of short term fixes that don't last

- Anyone who wants to feel stronger and more upright without thinking about it too much

Bonuses of Better Posture

It's well-known that better posture can improve your self-esteem and relieve muscle tension. 

 

But, good posture can also...

- improve digestion

- improve lung function

- improve sleep 

 

Baxby makes sitting healthier by putting you in the correct position. It gives you a gentle reminder to not slouch or lean forward. 

 

When you actively engage your muscles with Baxby, you can decrease tension, feel more confident, and prevent future issues from creeping in.

What's the Story Behind Baxby?

I invented Baxby because I knew there had to be a way to improve my posture without spending a bunch of money and without going to a physical therapist or chiropractor every week. I wanted convenience and simplicity without a lot of cost. 

 

In 2010, I had ACL reconstruction surgery. I had always been health conscious, but rehabilitating from that surgery deepened my passion for understanding the human body. Throughout rehab, I sought out numerous doctors and therapists to help me return to a high level of sport...active release therapy, position release therapy, structural integration, re-learned to walk and run on an underwater treadmill...it's a long list that goes on and on.

 

I ended up meeting a chiropractor who used mirror imaging to determine chiropractic treatment. Essentially, that means taking an x-ray of the spine and neck from the front and side to see how the spine is aligned or misaligned. I assumed my posture was good, but the x-rays told a different story. I had a slight curve in my thoracic spine (upper-back), likely from an impact playing lacrosse or skiing. Some of my postural deficiencies could have been because of my ACL injury and a ~16 month recovery time. 

 

My head was 8 degrees forward, likely from staring at a cell phone, typing at a computer, and studying at a desk for years.  

 

It was at that point I realized that my actions in the present impacted my long term health. Poor posture isn't something that jumps out as immediately important or even a cause of health issues. But poor posture leads to a myriad of health issues from back and neck pain, trouble breathing, headaches, digestion issues, and disrupted sleep. 

 

With this in mind, I set out to improve my posture. But going to a chiropractic office a couple of times a week and doing physical therapy weren't my best options because of the time, disruption to my day, and cost. It was $60 a visit to the chiro 2 times a week and the full treatment was expected to last for 2 months! I needed something I could use every day. 

 

In 2012, the first version of Baxby was born. It was ugly. It was bulky. But it worked. Since then, Baxby has been through a half dozen versions to get the right design, shape, density, and adjustability. And to become less ugly. 

 

Along the way, I sought out feedback from doctors, chiropractors, and occupational and physical therapists, even diving into NASA research on the human body, to find the right 'recipe'. 

The Baxby Bundle (Cushion & Program)

$134.00

This combines the Baxby original memory foam posture pad (patent-pending) with our 6-Week Posture Program, providing a complete package for improving your posture and well-being. 

Baxby Cushion

  • Ergonomic design to put your body in a correct postural position
  • Removable and adjustable memory foam cushion for the perfect fit to your body
  • Adjustable straps to fit on chairs in offices and vehicles
6 Week Posture Program 
  • Developed with physical therapy practices, exercise science, and research-backed methodologies
  • Postural awareness techniques
  • Self-myofascial release techniques
  • Core strengthening exercises
  • Posture focused movements
  • Breathing techniques
  • And more!

The program is email based, so there's no need for an app and no subscription. 

And this program isn't a one-and-done thing. You can repeat it as many times as you want. 

Order now and get the Baxby cushion free! 

That's a $45 savings!

$134

$89

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100% Guarantee

If you aren't satisfied with your purchase, we'll refund your money.

The 6-Week Program will be sent to your inbox the same day you purchase so that you can get started right away.

 

The Baxby cushion ships from the US and most orders arrive within 3 business days. If your'e on the East Coast...sorry, plan on up to 7 days. 

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