Baxby 6-week study

We’re looking for 100 people to try Baxby for FREE.

6 Minutes a Day

6 Weeks

Quick Weekly Progress Check

Pre & Post Photos

This is a 6-week posture study that will track your progress toward better posture and overall health while using Baxby.

 

It is for YOU if you:

  • sit for long hours at a desk
  • feel tension in the neck, shoulders, or back
  • have tried posture solutions that didn’t stick
  • want something simple and realistic to follow

requirements

1. Commit to 6 Minutes a Day Using Baxby. Do this daily for 6 weeks. 

 

(watch the 1 minute video below to see how it's done)

2. Complete a short weekly check-in

 

You will be sent a weekly email with a link to fill out a 2-minute survey that measures your progress.

3. Take a pre-Baxby photo

 

Instructions will be in an email, but the point is that we need to see your posture BEFORE you use Baxby. 

4. Take a post-Baxby photo

 

At the end of the 6 Weeks of using Baxby, take another photo of yourself to show your overall posture progress.

5. Share your experience with us

get baxby for free

If you can commit and follow through on those requirements, your Baxby cushion will be totally free.

 

What this means is that you'll pay for the Baxby cushion ($35 + tax) at the beginning. We'll pay for shipping.

 

Once you've completed the 6 week study (6 minutes a day for 6 weeks), sent your pre- & post-Baxby photos, filled out weekly check-ins, and sent your final thoughts, we'll refund you for the cost of the Baxby cushion ($35 + tax).

 

So, at the end of 6 Weeks, you will have a free Baxby cushion and better posture. 

 

Win-Win for you.

the process

  1. We'll send you a Baxby cushion. You pay $35 + tax.
  2. During Week 1, you'll set up Baxby and take a photo of yourself.
  3. At the end of each week, we'll send you an email to check-in on your progress.
  4. At the end of 6 weeks, submit your final check-in, take another photo of yourself and provide any additional feedback. We'll refund you $35 + tax.

disclaimer

The medical, legal disclaimer you probably expected.

 

By participating in this study, I acknowledge and agree that:

  • I am voluntarily participating in a general wellness and posture study and that there is no guarantee of any outcome.
  • I understand that Baxby is not a medical device and is not intended to diagnose, treat, cure, or prevent any medical condition.
  • I understand that using Baxby involves light physical engagement and may result in temporary muscle fatigue or discomfort similar to normal exercise.
  • I agree to use the product as instructed and to stop use if I experience pain or discomfort beyond normal muscle fatigue.
  • I understand that I should consult a qualified healthcare professional before participating if I have any existing injuries, medical conditions, or concerns.
  • I understand that if I have had any spine surgeries, injuries, or pre-existing spinal conditions (such as scoliosis or a herniated disc), I should consult a qualified healthcare professional before participating and assume responsibility for my decision to proceed.
  • I agree to participate voluntarily, assume responsibility for my use of the product, and agree not to hold Baxby liable for any injury or discomfort arising from participation.

ready to begin?

  • Click the blue "Start the Study" button below. (It may show up as Buy with Shop if you have a Shop app account.)
  • Use code "Study" at checkout. This helps us refund you after 6 weeks.
  • Purchase the Baxby cushion for $35 plus tax.
  • Receive your Baxby cushion in the mail (usually within 5 business days).
  • Watch your inbox for an email from us with detailed instructions. 
Baxby Core | Posture Training Cushion
a memory foam posture correcting cushion shown on a white chair with a hand demonstrating softness
a memory foam posture correcting cushion shown on a white chair with a hand demonstrating adjustability
a memory foam posture correcting cushion shown on a white chair
a memory foam posture correcting cushion shown on a white background
a memory foam posture correcting cushion shown on a white background from behind
Baxby Core | Posture Training Cushion
a memory foam posture correcting cushion shown on a white chair with product feature callouts
a memory foam posture correcting cushion shown on a white chair with a hand demonstrating softness
a memory foam posture correcting cushion shown on a white chair with a hand demonstrating adjustability
a memory foam posture correcting cushion shown on a white chair
a memory foam posture correcting cushion shown on a white background
a memory foam posture correcting cushion shown on a white background from behind
Baxby Core | Posture Training Cushion
a memory foam posture correcting cushion shown on a white chair with product feature callouts

Baxby Core | Posture Training Cushion

$35.00

Free After Completing The 6 Week Study

Baxby Core is the essential posture-training system.

It combines the Baxby Cushion with the Baxby Method™ that trains your body how to sit upright and gain strength to keep it there — without braces, workouts, apps, or constant reminders.

The cushion provides the physical input.
The method makes you stronger.

Together, they reduce the tension and fatigue caused by long hours of sitting.

The Baxby Cushion is designed to support and strengthen the upper back, where posture tends to collapse during sitting. It adapts to your body and can be adjusted for a perfect fit, making it comfortable for long workdays, driving, and daily use.

What’s Included

  • The Original Baxby Cushion
  • The Baxby Method™
  • Weekly Reminders to Support Consistency

How Baxby Works

Put it on your office chair or car seat

It installs in less than 1 minute and is endlessly adjustable to fit your height and chair.

Lean Back, Sit Up

Scoot back in your chair, lean against Baxby, and pull your shoulders and head backward.

Squeeze!

Contract the muscles in your back and neck by pushing against the chair. Hold that contraction for as long as you'd like. Baxby gives you the correct position as you build strength in just 6 minutes a day.

Feel better sitting and standing

Each week, you should feel and notice changes in your posture. By 6 weeks, tension in your neck and shoulders should feel better as you develop strength and start naturally sitting taller, taking the pressure and tension away from your neck and upper back.

Why Baxby Works

Baxby Puts You in the Correct Position

With Baxby positioned between your shoulder blades along your spine, your shoulders and head will come back toward the centerline of your body. 

 

Baxby is Based on Active Engagement 

Once you're in the correct position with Baxby, you actively pull your shoulders and head straight back and HOLD THAT POSITION. It's an isometric exercise that strengthens you in the correct position. 

 

Baxby is Rooted in Muscular Adaptation

Most humans need about 40 minutes of stimulus per week to create an adaptation in a muscle. If you can give Baxby 6 minutes a day for 6 weeks, you will notice positive differences in your posture.  

 

Baxby Fits Into Your Lifestyle

There's no quick-fix for improving posture because the muscles in your back, neck, shoulders, chest, and abdomen contribute to your posture. So if you slouch or lean forward most of the day, those muscles will be weak. 

 

This doesn't mean you have to go to a gym or take expensive courses for better posture. You just need to spend time strengthening yourself in the correct position that Baxby puts you in. Consistency matters and with Baxby on your chair, you can be consistent without disrupting your lifestyle.  

 

 

Want to see some of the science, research, and validity that backs up our approach? Check out the FAQs section at the bottom of this page.

Why Baxby Works

The Baxby Cushion and the method to use it are based on longstanding principles of exercise science and clinical practice focused on how the body adapts to neural and muscular input.

 

When you contract your muscles against the cushion and hold that position, those muscles get stronger in the correct alignment.

 

Over time, your body adapts.
Your head and shoulders stay centered more naturally.
You stop fighting gravity with your neck.

 

This isn’t a trend or bro-science or social media influencer fluff.
It’s how the body learns.

 

Small, consistent inputs lead to long-term changes.

Questions Answered

What is the science behind Baxby?

Baxby and the method to use Baxby are based on longstanding, proven principles of exercise science along with scientific research and clinical practice regarding how the body adapts to stimulation, both neural and muscular.1

 

The approach is built on the concept that active engagement in proper posture (via isometric holding) strengthens the postural musculature in the correct alignment leading to sustained posture improvements, not just temporary comfort. 

 

The 6‑minute daily “dose” aligns with the general exercise‑science guidance of ~40 minutes of stimulus per week to support muscular adaptation.

 

The Role of Exercise in Mitigating Pain

Exercise plays a significant role in managing and reducing pain. Physical activity reduces chronic pain by building muscle strength and flexibility, reducing fatigue, reducing pain sensitivity, and reducing inflammation.2 Exercise may have specific benefits in reducing the severity of chronic pain, as well as more general benefits associated with improved overall physical and mental health, and physical functioning.3

 

The Body's Adaptation to Stimulation

Any physiological responses to exercise will occur both immediately and over the long term if exercise is continued. During exercise, skeletal muscle fibers are activated. Skeletal muscle force is also generated when muscles remain static (i.e., isometric), not just during movement.4,5

 

The rate and degree to which the body adapts to strength and endurance training are variable and are most influenced by training intensity, volume, frequency, and initial fitness level.6  Neuromuscular adaptations (i.e., improvements in motor unit recruitment and coordination) can begin within 1–2 weeks of consistent training. Muscle hypertrophy (i.e., growth) and structural changes typically take 4–6 weeks before noticeable differences occur. Research suggests that as little as 30–60 minutes per week of resistance training can lead to measurable strength and hypertrophy improvements, especially for beginners.

 

Spinal adaptations occur in response to mechanical loads, lifestyle changes, or pathological conditions. These changes can happen at various levels, including bones, intervertebral discs, muscles, and ligaments. Here are examples of spinal adaptations and their general timelines:

 

Muscle Adaptations

  • Strengthening Core and Postural Muscles: Exercises can increase the strength of muscles supporting the spine, improving stability and reducing back pain.
  • Timeline: Noticeable muscle strengthening and endurance improvements typically occur after 4–6 weeks of consistent training

Spinal Alignment Adjustments

  • Habitual Postures: Prolonged poor posture can lead to adaptive changes in spinal curvature, such as kyphosis or lordosis. Conversely, posture correction strategies can reverse these changes over time.
  • Timeline: posture improvements can begin within weeks

 

The Role of Isometric Exercises 

Isometric exercises are clinically more effective than general exercises for chronic non-specific neck pain.7 Isometric exercises for posture are effective because they target stabilizing muscles, improve endurance in muscles that support the spine, and help retrain the body to maintain better alignment.

 

In addition, research shows that isometric exercise is more effective in reducing the degree of pain and in enhancing muscle activity.8 Other research suggests that doing any isometric contraction for two minutes at around 30-50% of maximum effort is enough to trigger physiological improvements.9

 

 

References

1 Physiopedia; https://www.physio-pedia.com/Neuromuscular_Adaptations_to_Exercise

2 Utah State University, Heart Extension; https://extension.usu.edu/heart/research/exercise-and-chronic-pain

3 National Library of Medicine; https://pmc.ncbi.nlm.nih.gov/articles/PMC5461882/

4 Journal of Science in Sport and Exercise; https://link.springer.com/article/10.1007/s42978-019-0018-3

5 American Academy of Physical Medicine and Rehabilitation; https://onlinelibrary.wiley.com/doi/10.1016/j.pmrj.2012.10.007

6 National Strength and Conditioning Association; https://www.nsca.com/education/articles/kinetic-select/time-course-of-physiological-and-anatomical-changes/

7 Pakistan Journal of Pharmaceutical Sciences; https://pubmed.ncbi.nlm.nih.gov/25262525/

8 Journal of Exercise Rehab; https://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/https://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/

9 Science Alert; https://www.sciencealert.com/isometric-exercise-why-this-workout-regime-is-so-good-for-youhttps://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/

 

*238 papers on isometric training have been published in journals indexed in Web of Science (SCI‑E, SSCI, ESCI) as of 2025: https://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/

 

*A newly published review (2025) included 32 individual studies comparing isometric resistance training (ISO‑RT) to dynamic (isokinetic) methods, demonstrating significant strength improvements from ISO‑RT: https://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/https://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/

 

*Over 30 randomized controlled trials (RCTs) have shown antihypertensive benefits from isometric training: https://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/benefits from isometric training

What does Baxby do?

The Baxby Original cushion helps you to sit in a position that brings your shoulders and head back to the centerline of your body...aka, good posture. It's a gentle reminder to sit back, get in a good position, and get stronger. 

Does it really work?

Yes. Why else would we do this?! 

 

Customers have told us they experienced fewer headaches, felt less muscle tension, and generally felt better overall. But your experience may not be the same. It could be better. 

 

If you use Baxby correctly, and use it at least 6 minutes a day, your body will change. You will get stronger in the correct position. And when you develop strength in the correct position, you should notice a reduction in tension among other benefits.

 

Baxby isn't the best solution for issues such as scoliosis or in cases where spinal injuries have occurred. It's also important to note that if you've had surgery on your spine, your results may not be as dramatic because typical methods of strengthening may not be as effective.

What can I expect when using Baxby?

You can feel a difference immediately. The cushion is comforting and relieving.  

 

For the first couple of weeks using Baxby, you may notice that some muscles in your upper body or torso tire more quickly than normal. You might even feel slightly sore. That's because you are activating muscles to hold yourself in a proper position that haven't been used properly in a long time. You're literally getting stronger in that position. You're improving your posture. Congrats!

What does the cushion feel like?

Baxby is not meant to be the softest, cloud-like cushion that you melt into. That's not going to help you. And it's not dense, hard foam. It's premium memory foam with a specific density designed to hold up to a range of compressive forces. If you're curious, we spent time learning the durometer shore hardness scale. Pretty nerdy, but interesting. 

 

It's meant to be comfortable, yet supportive, when leaned against.

Will the Baxby cushion fit in my car? On my office chair? At work? At home?

As long as the backrest of your chair reaches the top of your shoulders, it should fit.

 

Really thick chairs, like loungers or heavily cushioned/padded recliners are most likely too big for Baxby to fit around.

When will I see results?

You can feel a difference immediately. The most common feeling is relief and support. But that's not lasting change. That's just a good, temporary feeling.

Real, lasting change will come with more use done consistently. We recommend 6 minutes a day for 6 weeks. 

 

Week 1 - Most people may notice their posture more often even when they're not using Baxby. They may have some tired muscles after a few days of use. But likely no lasting results yet.

 

Weeks 2 to 3 - Some people may notice it's easier to engage with Baxby. Holding for 15 seconds might not be challenging anymore. Some people might notice change at this time, especially if they do more than 6 minutes a day. 

 

Weeks 4-6 - Most people should start to notice changes in their posture and their strength during this time. 

 

End of Week 6 - Most people should be sitting taller, walking taller, and experiencing benefits of better posture. 


Just be honest...give it at least 6 minutes a day to see the change you want and need. 

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Baxby is a posture training tool designed to support healthy sitting habits. It is not intended to diagnose, treat, cure, or prevent any disease.