How Spending $15K to Fix My Body Led to a Real Solution for Better Posture
(and Less Tense, Tight Muscles)

You Can Feel & See the Difference in Your Posture Much Cheaper in 6 Weeks or Less

Hey, I'm Brent, the inventor of Baxby Posture.

In 2010, I had ACL reconstruction surgery and it completely shifted my understanding of the human body. The journey from injury to full recovery led me to something that changed my life and, now, the lives of people across the country.

HARD TRUTH: Rehab wasn't easy. Or cheap.

I did more to recover than the average person...all the practitioners I met told me so! I became obsessed with understanding how the human body worked.

Along the way, I met with A LOT of experts and did A LOT of therapy.

I spent nearly $15,000 out of pocket and countless hours of rehab and training and education.

Gifts for me usually have to do with the body.

Active Release Therapy - $65 per session

Structural Integration - $50 per session

Position Release Therapy - $60 per session

Dry Needling - $90 per session

Physical Therapy - $90 per session

Underwater Treadmill Training (really) - $80 per session

Chiropractic Treatment - $60 per session

Sports Specialist Rehab - $110 per session

TENS Machine - $350

Breathing Trainer - $75

Massage - $60 per session

But one visit stood out...

The X-Ray That Changed Everything

I met a chiropractor who used x-rays to identify any potential risks of chiropractic treatment before he started cranking on my spine.

The x-ray showed that I was way out of line...a 40% loss in the curve of my neck!

I was shocked.

So What? Lots of People Don't Have Great Posture.

Well, here's the kicker:

For every 1 inch forward the head is over the shoulders, there's an additional 10 pounds of force on the spine!

That was my "oh darn" moment...my daily habits were shaping my long term health.

I didn't want to be a hunchback as a I aged and I didn't want pain.

But chiropractor visits were $60 a visit, twice a week, for at least 2 months. And that wasn't making me stronger!

This is me, strapped into the tower of terror that was intended to fix my posture. The white underwear strap looking thing is pulling my head up and back while the uncomfortable black strap is pulling my neck forward.

I did this of 20 minutes per visit, 2 times a week. Staring at the little holes in the ceiling tiles.

Couldn't talk. Couldn't swallow. Could barely breath.

And were those straps ever washed?

No One Cares About Posture -- Until There's an Issue

Posture isn't something that jumps out as immediately important and it typically isn't brought up as a cause of health issues. But, it is! The National Institutes of Health has shown that poor posture and prolonged sitting are directly linked to:

Back and Neck Pain

Headaches

Shallow Breathing

Digestive Issues

Poor Sleep

Low Energy

Muscle Imbalances

Back and Neck Pain

Headaches

Shallow Breathing

Digestive Issues

Poor Sleep

Low Energy

Muscle Imbalances

The Seatal Position...Yikes

Unless you're actively paying attention to your posture, your body may relax too much:

shoulders round forward
shoulder muscles tighten
upper and mid-back curl forward
upper back stiffens

head shifts forward over your chest
tension builds
jaw muscles clench
head aches

shoulders round forward
shoulder muscles tighten
upper and mid-back curl forward
upper back stiffens
head shifts forward over your chest
tension builds
jaw muscles clench
head aches

It's a seated version of the fetal position.

This is why you feel fried at the end of the day -- not from work itself, but from how you treated your body all day.

So...Just Sit Up Straight, Right?

Kind of, but...for how long? And are you doing it correctly?

Most people can hold "good" posture for about 10 seconds before they forget and slump back.

This is why tools and cushions are good in theory.

What most tools and cushions get wrong is that they focus on the feel-good factor, not the get-better factor.

As soon as you stop using them, your body goes back to the same crappy position.

The Missing Ingredient?

Active Engagement

Developing strength in the correct position is the key to lasting improvement.

Physical therapy and mobility training showed me this. The goal of those therapies wasn't pain relief or to feel better -- it was to improve my movement patterns and create strength in positions that had once caused pain.

Posture is no different.

You need to actively engage the muscles that are responsible for posture...you need to train them.

The Body Learns Through Load

Your body adapts to the stress it regularly experiences.

Calluses form due to friction.

Muscles grow from resistance.

Posture improves through active engagement

After thousands of hours and money poured into my owned education, I understood how the body worked and how to help it get out of pain, reduce future occurrences, and help future me thank current me.

This is where Baxby comes in.

Meet Baxby:
The Back Cushion That Trains You to Sit Better

Baxby is a patent-pending memory foam back cushion that puts you in the correct position while you sit AND it makes sitting smarter with active engagement in the muscles that help with posture.

Put simply, active engagement means contracting your muscles.

Do that with Baxby and you'll get stronger in a better position.

Obsession Was the Mother of This Invention

I invented Baxby because I knew there had to be a way to improve my posture without spending tons of money or committing to multiple therapy appointments each week.

I wanted something simple, effective, and affordable. Something I could use everyday without disrupting my life.

In 2012, I handcrafted the first version of Baxby and have since gone through nearly a dozen iterations to get to the final product.

Along the way, I sought out feedback from:

Chiropractors

Physical and Occupational Therapists

Doctors

Dozens of everyday people

I even utilized NASA research on the human body.

That's first version of Baxby. The tan colored thing on the seat, not the adorable, best in the world, best that ever lived, best little buddy, miss him so much dog staring at you. Hug your dog today.

How It Works

Unlike typical back cushions that you sink into for comfort or temporary relief, Baxby puts you into the right position and provides you with the form and structure to engage your muscles leading to stronger posture over time.

It's like a piece of gym equipment without someone else's sweat on it.

Here's how simple it is to use:

Put Baxby on your chair (car or office)

Lean back then pull your shoulders (press into the chair) and head back

Hold that position for as long as you want

Repeat throughout the day for at least 6 minutes

Holding that position is called an isometric contraction. And when you do that for 6 minutes or more a day, your body starts to adapt. Over the course of 6 weeks, real change occurs.

The more you use it, the more your body adapts.

Better posture...built into your daily life.

Drag the Slider Bar to See How Baxby Changes Your Seated Position

Before

After

Engages Your Postural Muscles -- You're not just sitting, you're strengthening.

Works in Your Office & Car -- Lightweight, portable, adjustable, easy to install and remove.

Feel Better Immediately and Long-Term -- A Goldilocks amount of comfort helps you feel instant support, relief, and strength today, tomorrow, and the next day.

Provides gentle support and comfort -- Puts you in the correct position while promoting active muscular engagement.

Wait...A Cushion Can Actually Do That?

Here's the thing:

Baxby doesn't do the work for you.

Your muscles do the work.

Unlike other solutions that hold your posture for you, further weakening the muscles responsible for keeping you upright, Baxby creates a subtle shift in how you sit that allows your body to do what it's naturally meant to do: support itself.

It's strength training for your posture.

That's what sets Baxby apart from braces, straps, gimmicky gadgets, or cushions that make you just feel good.

Baxby isn't just a cushion.

It's posture training you can use everyday without the hassle.

The "But Wait...There's More!" Part

I also developed a 6-Week Program that is expertly crafted with progressively more challenging and life-changing exercises and content. It teaches movements and exercises to improve posture, overall health, and builds strong habits for life.

And this program isn't a one-and-done thing. You can repeat it as many times as you want. Buy it once, use it over and over and over.

It was developed with physical therapy practices, exercise science, and research-backed methodologies and includes...

Postural Awareness Techniques
Self-Myofascial Release Techniques
Core Strengthening Exercises
Posture Focused Movements
Breathing Techniques
Stretches & Bodyweight Movements
Email Based--no subscription, no app

The program is to the point, concise, and actionable. When combine it with the Baxby cushion, it becomes a one-two punch for better posture.

Postural Awareness Techniques
Self-Myofascial Release Techniques
Core Strengthening Exercises
Posture Focused Movements

Breathing Techniques
Stretches & Bodyweight Movements
Email Based--no subscription, no app

The program is to the point, concise, and actionable. You don't need the Baxby cushion to do it, but when you combine them together, it becomes a one-two punch for better posture.

Who is This For?

Baxby is for you if you...

Sit for hours at a desk

Feel stiff or tight after a commute or long drive

Have a tight upper back, neck, or shoulders

Are tired of short term fixes that don't last

Want to feel stronger and more upright without thinking about it too much

Are willing to use Baxby for 6 weeks, 6 minutes a day

Baxby makes sitting healthier by putting you in the correct position. It gives you a gentle reminder to not slouch or lean forward.

When you actively engage your muscles with Baxby, you can decrease tension, feel more confident, and prevent future issues from creeping in.

Spoiler: to get better posture, you have to do some work.

Real People, Real Results

"I cycle a lot and I tend to get pretty tight neck and upper back muscles from leaning over on the bike. Plus, I sit at a desk for work, so it's a double whammy. Baxby is my reset button to undo the tension."

Brent (Baxby Inventor) - Competitive Cyclist

"I experience nagging lower back pain, but with Baxby I find myself sitting with an engaged core and my lower back hasn't been hurting."

- Jason L., drives to work

"Great! My shoulders feel much better!"

- Zack V., fitness center manager

"What's really great about Baxby is that people have to engage with it...helping them get stronger in the correct position is so important."

- Bryant J., occupational therapist

"I sit at my desk 8 hours every day. Since I started using Baxby, I can truthfully say that I no longer have pain in my back or shoulders."

- Cyd L., works from home

Be Proactive, Not Reactive

You know your options...keep sitting in terrible positions, don't develop your strength, waste money on useless braces and straps, spend over $700 on therapy, or use Baxby.

Start your posture transformation today.

Product not found

Baxby Bundle (Cushion + Program)

For a limited, we're offering a big discount...just over 33% off.

~~$134~~

$89

When you buy the Baxby Bundle, we'll give you the Baxby Cushion for FREE!

That's a $45 savings.

And Free Shipping

compare to

$780 or more

for physical therapy and chiropractic treatments

compare to

$200 or more

for online posture programs

This combines the Baxby original memory foam posture pad (patent-pending) with our 6-Week Posture Program, providing a complete package for improving your posture and well-being.

Baxby Cushion

Ergonomic design to put your body in a correct postural position
Removable and adjustable memory foam cushion for the perfect fit to your body
Adjustable straps to fit on chairs in offices and vehicles

6 Week Posture Program

Developed with physical therapy practices, exercise science, and research-backed methodologies
Postural awareness techniques
Self-myofascial release techniques
Core strengthening exercises
Posture focused movements
Breathing techniques
And more!

The program is email based, so there's no need for an app and no subscription.

And this program isn't a one-and-done thing. You can repeat it as many times as you want.

The 6-Week Program will be sent to your inbox the same day you purchase so that you can get started right away.

The Baxby cushion ships from the US and most orders arrive within 3 business days. If your'e on the East Coast...sorry, plan on up to 7 days.

FAQs

What is the science behind Baxby?

Baxby, and the method to use Baxby, is based on scientific research and clinical practice regarding how the body adapts to stimulation, both neural and muscular.¹

The Role of Exercise in Mitigating Pain

Exercise plays a significant role in managing and reducing pain. Physical activity reduces chronic pain by building muscle strength and flexibility, reducing fatigue, reducing pain sensitivity, and reducing inflammation.²Exercise may have specific benefits in reducing the severity of chronic pain, as well as more general benefits associated with improved overall physical and mental health, and physical functioning.³

The Body's Adaptation to Stimulation

Any physiological responses to exercise will occur both immediately and over the long term if exercise is continued. Adaptations occur in muscles, the cardiovascular system, in hormones and in the metabolism. During exercise, moving and generating force with the body, skeletal muscle fibers go to work. When this force generation occurs, skeletal muscle fibers are activated. Skeletal muscle force can also be generated when muscles remain static (i.e., isometric).^4,5

The rate and degree to which the body adapts to strength and endurance training are variable and are most influenced by training intensity, volume, frequency, and initial fitness level.⁶ Neuromuscular adaptations (i.e., improvements in motor unit recruitment and coordination) can begin within 1–2 weeks of consistent training. Muscle hypertrophy (i.e., growth) and structural changes typically take 4–6 weeks before noticeable differences occur. Research suggests that as little as 30–60 minutes per week of resistance training can lead to measurable strength and hypertrophy improvements, especially for beginners.

Spinal adaptations occur in response to mechanical loads, lifestyle changes, or pathological conditions. These changes can happen at various levels, including bones, intervertebral discs, muscles, and ligaments. Here are examples of spinal adaptations and their general timelines:

Muscle Adaptations

Strengthening Core and Postural Muscles: Exercises can increase the strength of muscles supporting the spine, improving stability and reducing back pain.
Timeline: Noticeable muscle strengthening and endurance improvements typically occur after 4–6 weeks of consistent training

Spinal Alignment Adjustments

Habitual Postures: Prolonged poor posture can lead to adaptive changes in spinal curvature, such as kyphosis or lordosis. Conversely, posture correction strategies can reverse these changes over time.
Timeline: posture improvements can begin within weeks

The Role of Isometric Exercises

Isometric exercises are clinically more effective than general exercises for chronic non-specific neck pain.⁷ Isometric exercises for posture are effective because they target stabilizing muscles, improve endurance in muscles that support the spine, and help retrain the body to maintain better alignment.

In addition, research shows that isometric exercise is more effective in reducing the degree of pain and in enhancing muscle activity.⁸ Other research suggests that doing any isometric contraction for two minutes at around 30-50% of maximum effort is enough to trigger physiological improvements.⁹

References

1 Physiopedia; https://www.physio-pedia.com/Neuromuscular_Adaptations_to_Exercise

2 Utah State University, Heart Extension; https://extension.usu.edu/heart/research/exercise-and-chronic-pain

3 National Library of Medicine; https://pmc.ncbi.nlm.nih.gov/articles/PMC5461882/

4 Journal of Science in Sport and Exercise; https://link.springer.com/article/10.1007/s42978-019-0018-3

5 American Academy of Physical Medicine and Rehabilitation; https://onlinelibrary.wiley.com/doi/10.1016/j.pmrj.2012.10.007

6 National Strength and Conditioning Association; https://www.nsca.com/education/articles/kinetic-select/time-course-of-physiological-and-anatomical-changes/

7 Pakistan Journal of Pharmaceutical Sciences; https://pubmed.ncbi.nlm.nih.gov/25262525/

8 Journal of Exercise Rehab; https://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/

9 Science Alert; https://www.sciencealert.com/isometric-exercise-why-this-workout-regime-is-so-good-for-you

What does Baxby do?

The Baxby Original cushion helps you to sit in a position that brings your shoulders and head back to the centerline of your body...aka, good posture. It's a gentle reminder to sit back, get in a good position, and get stronger.

Does it really work?

Yes. Why else would we do this?!

Some customers have told us they experienced fewer headaches, felt less tension, and generally felt better overall. But your experience may not be the same. It could be better.

If you use Baxby correctly, and use it at least 6 minutes a day, your body will change. You will get stronger in the correct position. And when you develop strength in the correct position, you should notice a reduction in tension among other benefits.

Baxby isn't the best solution for issues such as scoliosis or in cases where spinal injuries have occurred. It's also important to note that if you've had surgery on your spine, your results may not be as dramatic. This is because when there is a mechanical change to the system, normal methods of strengthening may not be as effective.

What can I expect when using Baxby?

You can feel a difference immediately. The cushion is comforting and relieving.

For the first couple of weeks using Baxby, you may notice that some muscles in your upper body or torso tire more quickly than normal. You might even feel slightly sore. That's because you are activating muscles to hold yourself in a proper position that haven't been used properly in a long time. You're literally getting stronger in that position. You're improving your posture. Congrats!

What does it feel like?

Baxby is not meant to be the softest, cloud-like cushion that you melt into. That's not going to help you. And it's not dense, hard foam. It's premium memory foam with a specific density designed to hold up to a range of compressive forces. If you're curious, we spent time learning the durometer shore hardness scale. Pretty nerdy, but interesting.

It's meant to be comfortable, yet supportive, when leaned against.

Will this fit in my car? In my office? At home?

As long as your chair has a high back, such as a typical office chair and most certainly car seats (not talking about baby or toddler car seats, obviously), you should be fine. If the backrest of the chair reaches the top of your shoulders, it should work.

Really thick chairs, like loungers or heavily cushioned/padded recliners are most likely too big for Baxby to fit around.

Can't I just use a towel? Why would I even need Baxby?

Yes, you can get better posture without Baxby. Using a towel, or anything else, in place of Baxby probably won't work because you can't replicate it the same every time, it's hard to put in place, and it doesn't stay there. Consistency matters. But you could try.

You could try isometric contractions without Baxby. That will make you stronger, no doubt. It won't help you restore the natural curve along your back like Baxby does.

You can also take online courses or find a workout protocol to help improve posture. Those are your best option. That's why we included that type of info in our 6 week program. You'll have to pay for those, obviously. And if they're done well and correctly, you should have better posture at the end.

So, no, you don't NEED Baxby to get better posture. You also don't need a chair to sit...the floor is right there. Or how about a toothbrush...you can wipe your teeth with a rag instead.

Title

References

Baxby Bundle (Cushion + Program)

$134.00

Baxby Bundle (Cushion + Program)

$134.00

How Spending $15K to Fix My Body Led to a Real Solution for Better Posture (and Less Tense, Tight Muscles)

You Can Feel & See the Difference in Your Posture Much Cheaper in 6 Weeks or Less

The X-Ray That Changed Everything

So What? Lots of People Don't Have Great Posture.

No One Cares About Posture -- Until There's an Issue

The Seatal Position...Yikes

So...Just Sit Up Straight, Right?

Meet Baxby: The Back Cushion That Trains You to Sit Better

Obsession Was the Mother of This Invention

How It Works

Wait...A Cushion Can Actually Do That?

The "But Wait...There's More!" Part

Who is This For?

Real People, Real Results

Be Proactive, Not Reactive

Baxby Bundle (Cushion + Program)

FAQs

References

Baxby Bundle (Cushion + Program)

Baxby Bundle (Cushion + Program)

How Spending $15K to Fix My Body Led to a Real Solution for Better Posture
(and Less Tense, Tight Muscles)

Meet Baxby:
The Back Cushion That Trains You to Sit Better