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1600+ HAPPY BACKS

PAIN FREE IN 6 WEEKS

BUILDS LIFELONG, HEALTHY HABITS

1600+ Happier Backs

Back Pain? Say Goodbye. Forever.

Give yourself 6 minutes a day with our patented back cushion 

and follow our 6-Week guided program.

 

Eliminate back, neck, and shoulder pain and tension. 

All you need is 6 minutes a day with Baxby and a little guidance to eliminate back, neck, and shoulder pain and tension. 

 

We help you get in a better position when sitting and with our guided 6-Week Posture Program, we'll help you get stronger and free yourself from pain.

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“I'm impressed. I didn't think it was going to be so easy. But it really was just 6 minutes a day and my back pain was completely gone.

Nora / Georgia

As featured in

Slouch Today and Feel These Tomorrow...

Chronic Back Pain

Neck and Shoulder Tension

Decreased Energy

Breathing Difficulties 

Poor Digestion

Reduced Productivity

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The Secret?
Active Engagement! 

By using active engagement with Baxby, which is specifically designed to put you in a position of good posture, you develop stronger muscles that help you sit and walk straighter. And that strength brings freedom from tension and pain.
Before
After

Unravel tight neck muscles, alleviating headaches. 

Restore correct posture and let your body thrive. 

Get rid of neck pain associated with tight, tense muscles.

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What Our Customers Say
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"Baxby has been a game changer for my upper back and neck pain. Gives me relief from the pent up stress I build up. Would definitely recommend."

 

Ben, California
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"I sit back more often because of where Baxby is positioned...it feels good and it makes me want to roll my shoulder back."

 

Cindy, Maryland

"Great product! Great for the office or long road trips."

 

H.B., Utah

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Physical therapists, occupational therapists, and chiropractors recommend...

Active Engagement

Actively engaging with Baxby promotes better posture. Simply leaning against something or wearing a strap or brace doesn't help you long-term.

Strengthen Core Muscles

Strong muscles in the abdomen and back are crucial for correct posture.

Postural Awareness

Being aware of your posture throughout the day is an important part of improving posture.

Workspace Ergonomics

Whether in the car or at the office, it's important to get the right support and to avoid positions that compromise good posture.

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Baxby or Chiro?

Lumbar Pads, Chiro Visits, Pills

Low Cost

Guided Program

Long-Term Relief

Accountability

The Baxby Bundle (Cushion & Program)

$49.00  $88.00

This combines the Baxby original memory foam posture pad (patent-pending) with our 6-Week Posture Program, providing a complete package for improving your posture and well-being. 

Baxby Cushion

  • Ergonomic design to put your body in a correct postural position
  • Removable and adjustable memory foam cushion for the perfect fit to your body
  • Adjustable straps to fit on chairs in offices and vehicles
6 Week Posture Program 
  • Developed with physical therapy practices, exercise science, and research-backed methodologies
  • Postural awareness techniques
  • Self-myofascial release techniques
  • Core strengthening exercises
  • Posture focused movements
  • Breathing techniques
  • And more!

The program is email based, so there's no need for an app and no subscription. 

And this program isn't a one-and-done thing. You can repeat it as many times as you want. 

Our Posture Program

With our program, you'll receive weekly guidance to help keep you on track and to provide you with supplemental exercises and stretches that further cement good posture. 

 

The program is email-based, so you don't need an app or a subscription. You'll get a few emails each week that are quick to read and easy to implement. Most of the things we teach take less than 2 minutes to do.  

 

The program teaches you healthy habits, useful tips self-improvement, stretches, and mobility techniques.

Why Active Engagement

The truth is that your body needs a certain amount of stimulus within a week to create change. For most of us, it's about 40 minutes of stimulus per week. 

 

Imagine racking up 40 minutes of bicep curls this week. You'd feel it. Six weeks of that and you'd SEE a difference. 

 

It's the same thing with posture. 

 

There's no quick-fix for improving posture because the muscles in your back, neck, shoulders, chest, and abdomen influence your posture. So if you slouch or lean forward most of the day, those muscles get weak. 

 

This doesn't mean you have to go to a gym to workout endlessly for better posture. You just need to spend time strengthening yourself in the right position. Baxby helps you do that and we show you how.

Our Posture Program

With our program, you'll receive weekly guidance to help keep you on track and to provide you with supplemental exercises and stretches that further cement good posture. 

 

The program is email-based, so you don't need an app or a subscription. You'll get a few emails each week that are quick to read and easy to implement. Most of the things we teach take less than 2 minutes to do.  

 

The program teaches you healthy habits, useful tips self-improvement, and stretches.

Why Active Engagement

The truth is that your body needs a certain amount of stimulus within a week to create change. For most of us, it's about 40 minutes of stimulus per week. 

 

Imagine racking up 40 minutes of bicep curls this week. You'd feel it. Six weeks of that and you'd SEE a difference. 

 

It's the same thing with posture. 

 

There's no quick-fix for improving posture because the muscles in your back, neck, shoulders, chest, and abdomen influence your posture. So if you slouch or lean forward most of the day, those muscles get weak. 

 

This doesn't mean you have to go to a gym to workout endlessly for better posture. You just need to spend time strengthening yourself in the right position. Baxby helps you do that and we show you how.

FAQs

What is the science behind Baxby?

Baxby, and the method to use Baxby, is based on scientific research and clinical practice regarding how the body adapts to stimulation, both neural and muscular.1

 

The Role of Exercise in Mitigating Pain

Exercise plays a significant role in managing and reducing pain. Physical activity reduces chronic pain by building muscle strength and flexibility, reducing fatigue, reducing pain sensitivity, and reducing inflammation.2 Exercise may have specific benefits in reducing the severity of chronic pain, as well as more general benefits associated with improved overall physical and mental health, and physical functioning.3

 

The Body's Adaptation to Stimulation

Any physiological responses to exercise will occur both immediately and over the long term if exercise is continued. Adaptations occur in muscles, the cardiovascular system, in hormones and in the metabolism. During exercise, moving and generating force with the body, skeletal muscle fibers go to work. When this force generation occurs, skeletal muscle fibers are activated. Skeletal muscle force can also be generated when muscles remain static (i.e., isometric).4,5

 

The rate and degree to which the body adapts to strength and endurance training are variable and are most influenced by training intensity, volume, frequency, and initial fitness level.6  Neuromuscular adaptations (i.e., improvements in motor unit recruitment and coordination) can begin within 1–2 weeks of consistent training. Muscle hypertrophy (i.e., growth) and structural changes typically take 4–6 weeks before noticeable differences occur. Research suggests that as little as 30–60 minutes per week of resistance training can lead to measurable strength and hypertrophy improvements, especially for beginners.

 

Spinal adaptations occur in response to mechanical loads, lifestyle changes, or pathological conditions. These changes can happen at various levels, including bones, intervertebral discs, muscles, and ligaments. Here are examples of spinal adaptations and their general timelines:

 

Muscle Adaptations

  • Strengthening Core and Postural Muscles: Exercises can increase the strength of muscles supporting the spine, improving stability and reducing back pain.
  • Timeline: Noticeable muscle strengthening and endurance improvements typically occur after 4–6 weeks of consistent training

Spinal Alignment Adjustments

  • Habitual Postures: Prolonged poor posture can lead to adaptive changes in spinal curvature, such as kyphosis or lordosis. Conversely, posture correction strategies can reverse these changes over time.
  • Timeline: posture improvements can begin within weeks

 

The Role of Isometric Exercises 

Isometric exercises are clinically more effective than general exercises for chronic non-specific neck pain.7 Isometric exercises for posture are effective because they target stabilizing muscles, improve endurance in muscles that support the spine, and help retrain the body to maintain better alignment.

 

In addition, research shows that isometric exercise is more effective in reducing the degree of pain and in enhancing muscle activity.8 Other research suggests that doing any isometric contraction for two minutes at around 30-50% of maximum effort is enough to trigger physiological improvements.9

 

 

References

1 Physiopedia; https://www.physio-pedia.com/Neuromuscular_Adaptations_to_Exercise

2 Utah State University, Heart Extension; https://extension.usu.edu/heart/research/exercise-and-chronic-pain

3 National Library of Medicine; https://pmc.ncbi.nlm.nih.gov/articles/PMC5461882/

4 Journal of Science in Sport and Exercise; https://link.springer.com/article/10.1007/s42978-019-0018-3

5 American Academy of Physical Medicine and Rehabilitation; https://onlinelibrary.wiley.com/doi/10.1016/j.pmrj.2012.10.007

6 National Strength and Conditioning Association; https://www.nsca.com/education/articles/kinetic-select/time-course-of-physiological-and-anatomical-changes/

7 Pakistan Journal of Pharmaceutical Sciences; https://pubmed.ncbi.nlm.nih.gov/25262525/

8 Journal of Exercise Rehab; https://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/

9 Science Alert; https://www.sciencealert.com/isometric-exercise-why-this-workout-regime-is-so-good-for-you

What does Baxby do?

The Baxby Original cushion helps you to sit in a position that brings your shoulders and head back to the centerline of your body...aka, good posture. It's a gentle reminder to sit back, get in a good position, and get stronger. 

Does it really work?

Yes. Why else would we do this?! 

 

Some customers have told us they experienced fewer headaches, felt less tension, and generally felt better overall. But your experience may not be the same. It could be better. 

 

If you use Baxby correctly, and use it at least 6 minutes a day, your body will change. You will get stronger in the correct position. And when you develop strength in the correct position, you should notice a reduction in tension among other benefits.

 

Baxby isn't the best solution for issues such as scoliosis or in cases where spinal injuries have occurred. It's also important to note that if you've had surgery on your spine, your results may not be as dramatic. This is because when there is a mechanical change to the system, normal methods of strengthening may not be as effective.

What can I expect when using Baxby?

You can feel a difference immediately. The cushion is comforting and relieving.  

 

For the first couple of weeks using Baxby, you may notice that some muscles in your upper body or torso tire more quickly than normal. You might even feel slightly sore. That's because you are activating muscles to hold yourself in a proper position that haven't been used properly in a long time. You're literally getting stronger in that position. You're improving your posture. Congrats!

What does it feel like?

Baxby is not meant to be the softest, cloud-like cushion that you melt into. That's not going to help you. And it's not dense, hard foam. It's premium memory foam with a specific density designed to hold up to a range of compressive forces. If you're curious, we spent time learning the durometer shore hardness scale. Pretty nerdy, but interesting. 

 

It's meant to be comfortable, yet supportive, when leaned against.

Will this fit in my car? In my office? At home?

As long as your chair has a high back, such as a typical office chair and most certainly car seats (not talking about baby or toddler car seats, obviously), you should be fine. If the backrest of the chair reaches the top of your shoulders, it should work.

 

Really thick chairs, like loungers or heavily cushioned/padded recliners are most likely too big for Baxby to fit around.

You won't feel better tomorrow unless you do something about it today.

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