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5 STAR REVIEWS

BUILDS LIFELONG, HEALTHY HABITS

The Smartest, Simplest Way to a Healthier Back and Better Posture

With just 6 minutes a day using our patent-pending back cushion you can undo tension and stiffness in your neck, back, shoulders, and jaw and get better posture. 

With just 6 minutes a day using our patent-pending back cushion and our 6 week program, you can undo tension and stiffness in your neck, back, shoulders, and jaw. 

Get ALIGNED TODAY!

“I experience nagging lower back pain, but with Baxby I find myself naturally sitting with an engaged core and my lower back hasn't been hurting."

Jason / NY

Baxby is a patent-pending memory foam back cushion that puts you in the correct position while you sit AND it makes sitting smarter with active engagement in the muscles that help with posture. 

 

Active engagement means contracting your muscles while using Baxby. 

 

Do that with Baxby and you'll get stronger in a better position.  

Watch the video review below from The Grommet...
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Poster

"It's worth it...for something like this that will change the way you feel every single day."
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How Easy!
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Put Baxby on your chair (car or office)

Lean back then pull your shoulders (press into the chair) and head back 

Hold that position for as long as you want

Repeat throughout the day for at least 6 minutes

Holding that position is called an isometric contraction. And when you do that for 6 minutes or more a day with Baxby, your body starts to adapt. Over the course of 6 weeks, real change occurs.

The more you use it, the more your body adapts.

 

Better posture...built into your daily life.
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Engages Your Postural Muscles -- You're not just sitting, you're strengthening.

Works in Your Office & Car -- Lightweight, portable, adjustable, easy to install and remove.

Feel Better Immediately and Long-Term -- A Goldilocks amount of comfort helps you feel instant support, relief, and strength today, tomorrow, and the next day.

Provides gentle support and comfort -- Puts you in the correct position while promoting active muscular engagement.
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After
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"What's really great about this [Baxby] design is that people have to engage with it. Helping them get stronger in the correct position is so important."

Bryant, Occupational Therapist
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Here's the thing:

 

Baxby doesn't do the work for you.

 

Your muscles do the work. 

Unlike other solutions that hold your posture for you, further weakening the muscles responsible for keeping you upright, Baxby creates a subtle shift in how you sit that allows your body to do what it's naturally meant to do: support itself. 

 

It's strength training for your posture.

 

That's what sets Baxby apart from braces, straps, gimmicky gadgets, or cushions that make you just feel good.

Baxby isn't just a cushion.

 

It's posture training you can use everyday without the hassle.

Day 1

Day 45

Day 1

Day 45

5 Star reviews back to back to back

A Gamechanger

"I sit at my desk 8 hours every day. Since I started using Baxby, I can truthfully say that I no longer have pain in my back or shoulders."

 

- Cyd

My Reset Button

"I cycle a lot and I tend to get pretty tight neck and upper back muscles from leaning over on the bike. Plus, I sit at a desk for work, so it's a double whammy. Baxby is like a reset button to undo all that tension."

 

- BJ

"I experience nagging lower back pain, but with Baxby I find myself sitting with an engaged core and my lower back hasn't been hurting." 

- Jason, drives to work

"Great! My shoulders feel much better!" 

- Zack, fitness center manager
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our goal is to help 10,000 people in 2025 eliminate back, neck, and shoulder pain and get better posture. 

will you be next?
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Baxby is for you if you...

Sit for hours at a desk

Feel stiff or tight after a commute or long drive

Have a tight upper back, neck, or shoulders

Are tired of short term fixes that don't last

Want to feel stronger and more upright without thinking about it too much

Are willing to use Baxby for 6 weeks, 6 minutes a day
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Our 6-Week Program

Our expertly crafted program contains progressively more challenging and life-changing exercises and content each week. It teaches movements and exercises to improve posture, overall health, and builds strong habits for life. 

 

And it isn't a one-and-done thing. You can repeat it as many times as you want. Buy it once, use it over and over and over.

 

It was developed with physical therapy practices, exercise science, and research-backed methodologies and includes...
  • Postural Awareness Techniques
  • Self-Myofascial Release Techniques
  • Core Strengthening Exercises
  • Posture Focused Movements
  • Breathing Techniques
  • Stretches & Bodyweight Movements
  • Email Based--no subscription, no app

The program is to the point, concise, and actionable. You don't need the Baxby cushion to do it, but when you combine them together, it becomes a powerful one-two punch for better posture.
  • Postural Awareness Techniques
  • Self-Myofascial Release Techniques
  • Core Strengthening Exercises
  • Posture Focused Movements
  • Breathing Techniques
  • Stretches & Bodyweight Movements
  • Email Based--no subscription, no app

Be Proactive, Not Reactive

What is a healthy back and neck worth to you?

 

You know your options...keep sitting in terrible positions, don't develop your strength, waste money on useless braces and straps, spend over $700 on therapy, or use Baxby.

 

Start your posture transformation today.
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Baxby Bundle (Cushion + Program)

$89 $134

Free Shipping

Buy Now & Get the Baxby Cushion Free! 
That's a $45 savings!

compare to

$780 or more 

for physical therapy and chiropractic treatments

compare to

$200 or more

for online posture programs
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The 6-Week Program will be sent to your inbox the same day you purchase so that you can get started right away.

 

The Baxby cushion ships from the US and most orders arrive within 3 business days. If your'e on the East Coast...sorry, plan on up to 7 days. 

What Do You Get?

1. Our 6 Week Posture Program

2. Our Patent-Pending Posture Pad

Puts you in perfect alignment.

Removable, adjustable pad for the perfect fit to your body.

Ergonomic design to put your body in the correct position.

Adjustable straps to fit on most chairs (office, car, dining).

Puts you in perfect alignment.

Removable, adjustable pad for the perfect fit to your body.

Ergonomic design to put your body in the correct position.

Provides a gentle reminder to sit back throughout the day.

Adjustable straps to fit on most chairs (office, car, dining).
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Baxby Works Because...

It Puts You in the Correct Position

With Baxby positioned between your shoulder blades along your spine, your shoulders and head will come back toward the centerline of your body. 

 

It is Based on Active Engagement 

You can't just lean against something or wear a strap and expect to get stronger. You need to put in a little effort! That's where active engagement comes in. Once you're in the correct position with Baxby, you actively pull your shoulders and head straight back and HOLD THAT POSITION. It's an isometric exercise that strengthens you in the correct position. 

 

It is Rooted in Human Biomechanics

Most humans need about 40 minutes of stimulus per week to create an adaptation in our muscles. 

 

Imagine racking up 40 minutes of bicep curls this week. You'd feel it. Six weeks of that and you'd SEE a difference. 

 

It's the same thing with the muscles that contribute to good posture. 

 

It is a Result of Expert Knowledge About the Human Body

The Baxby cushion is the tool and our 6 Week program is the method to help you regain better posture. The whole system is based on the way the body works. 

 

There's no quick-fix for improving posture because the muscles in your back, neck, shoulders, chest, and abdomen contribute to your posture. So if you slouch or lean forward most of the day, those muscles will be weak. And it becomes more difficult to hold yourself in good posture.  

 

Now, this doesn't mean you have to go to a gym or take expensive courses for better posture. You just need to spend time strengthening yourself in the correct position. Baxby helps you do that and we show you how.

 

Want to see some of the science, research, and validity that backs up our approach? Check out the FAQs section at the bottom of this page.

Get ALIGNED TODAY

Correct posture can undo a lot of funk...

Relieve Back Muscle Pain & Tension 

Relieve Neck & Shoulder Muscle Tension

Improve Energy Levels

Improve Lung Function 

Improve Digestion

The 6-Week Program will be sent to your inbox the same day you purchase so that you can get started right away.

 

The Baxby cushion ships from the US and most orders arrive within 3 business days. If your'e on the East Coast...sorry, plan on up to 7 days. 

Baxby Bundle
(6 week training program & cushion)

$89  $134

Buy Now and Get the Baxby Cushion Free! Save $45!

Free Shipping

compare to

$780 or more 

for physical therapy and chiropractic treatments

compare to

$200 or more

for popular online posture programs
00
Minutes
00
Seconds

FAQs

What is the science behind Baxby?

Baxby, and the method to use Baxby, is based on scientific research and clinical practice regarding how the body adapts to stimulation, both neural and muscular.1

 

The Role of Exercise in Mitigating Pain

Exercise plays a significant role in managing and reducing pain. Physical activity reduces chronic pain by building muscle strength and flexibility, reducing fatigue, reducing pain sensitivity, and reducing inflammation.2 Exercise may have specific benefits in reducing the severity of chronic pain, as well as more general benefits associated with improved overall physical and mental health, and physical functioning.3

 

The Body's Adaptation to Stimulation

Any physiological responses to exercise will occur both immediately and over the long term if exercise is continued. Adaptations occur in muscles, the cardiovascular system, in hormones and in the metabolism. During exercise, moving and generating force with the body, skeletal muscle fibers go to work. When this force generation occurs, skeletal muscle fibers are activated. Skeletal muscle force can also be generated when muscles remain static (i.e., isometric).4,5

 

The rate and degree to which the body adapts to strength and endurance training are variable and are most influenced by training intensity, volume, frequency, and initial fitness level.6  Neuromuscular adaptations (i.e., improvements in motor unit recruitment and coordination) can begin within 1–2 weeks of consistent training. Muscle hypertrophy (i.e., growth) and structural changes typically take 4–6 weeks before noticeable differences occur. Research suggests that as little as 30–60 minutes per week of resistance training can lead to measurable strength and hypertrophy improvements, especially for beginners.

 

Spinal adaptations occur in response to mechanical loads, lifestyle changes, or pathological conditions. These changes can happen at various levels, including bones, intervertebral discs, muscles, and ligaments. Here are examples of spinal adaptations and their general timelines:

 

Muscle Adaptations

  • Strengthening Core and Postural Muscles: Exercises can increase the strength of muscles supporting the spine, improving stability and reducing back pain.
  • Timeline: Noticeable muscle strengthening and endurance improvements typically occur after 4–6 weeks of consistent training

Spinal Alignment Adjustments

  • Habitual Postures: Prolonged poor posture can lead to adaptive changes in spinal curvature, such as kyphosis or lordosis. Conversely, posture correction strategies can reverse these changes over time.
  • Timeline: posture improvements can begin within weeks

 

The Role of Isometric Exercises 

Isometric exercises are clinically more effective than general exercises for chronic non-specific neck pain.7 Isometric exercises for posture are effective because they target stabilizing muscles, improve endurance in muscles that support the spine, and help retrain the body to maintain better alignment.

 

In addition, research shows that isometric exercise is more effective in reducing the degree of pain and in enhancing muscle activity.8 Other research suggests that doing any isometric contraction for two minutes at around 30-50% of maximum effort is enough to trigger physiological improvements.9

 

 

References

1 Physiopedia; https://www.physio-pedia.com/Neuromuscular_Adaptations_to_Exercise

2 Utah State University, Heart Extension; https://extension.usu.edu/heart/research/exercise-and-chronic-pain

3 National Library of Medicine; https://pmc.ncbi.nlm.nih.gov/articles/PMC5461882/

4 Journal of Science in Sport and Exercise; https://link.springer.com/article/10.1007/s42978-019-0018-3

5 American Academy of Physical Medicine and Rehabilitation; https://onlinelibrary.wiley.com/doi/10.1016/j.pmrj.2012.10.007

6 National Strength and Conditioning Association; https://www.nsca.com/education/articles/kinetic-select/time-course-of-physiological-and-anatomical-changes/

7 Pakistan Journal of Pharmaceutical Sciences; https://pubmed.ncbi.nlm.nih.gov/25262525/

8 Journal of Exercise Rehab; https://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/

9 Science Alert; https://www.sciencealert.com/isometric-exercise-why-this-workout-regime-is-so-good-for-you

What does Baxby do?

The Baxby Original cushion helps you to sit in a position that brings your shoulders and head back to the centerline of your body...aka, good posture. It's a gentle reminder to sit back, get in a good position, and get stronger. 

Does it really work?

Yes. Why else would we do this?! 

 

Some customers have told us they experienced fewer headaches, felt less tension, and generally felt better overall. But your experience may not be the same. It could be better. 

 

If you use Baxby correctly, and use it at least 6 minutes a day, your body will change. You will get stronger in the correct position. And when you develop strength in the correct position, you should notice a reduction in tension among other benefits.

 

Baxby isn't the best solution for issues such as scoliosis or in cases where spinal injuries have occurred. It's also important to note that if you've had surgery on your spine, your results may not be as dramatic. This is because when there is a mechanical change to the system, normal methods of strengthening may not be as effective.

What can I expect when using Baxby?

You can feel a difference immediately. The cushion is comforting and relieving.  

 

For the first couple of weeks using Baxby, you may notice that some muscles in your upper body or torso tire more quickly than normal. You might even feel slightly sore. That's because you are activating muscles to hold yourself in a proper position that haven't been used properly in a long time. You're literally getting stronger in that position. You're improving your posture. Congrats!

What does it feel like?

Baxby is not meant to be the softest, cloud-like cushion that you melt into. That's not going to help you. And it's not dense, hard foam. It's premium memory foam with a specific density designed to hold up to a range of compressive forces. If you're curious, we spent time learning the durometer shore hardness scale. Pretty nerdy, but interesting. 

 

It's meant to be comfortable, yet supportive, when leaned against.

Will this fit in my car? In my office? At home?

As long as your chair has a high back, such as a typical office chair and most certainly car seats (not talking about baby or toddler car seats, obviously), you should be fine. If the backrest of the chair reaches the top of your shoulders, it should work.

 

Really thick chairs, like loungers or heavily cushioned/padded recliners are most likely too big for Baxby to fit around.

You won't feel better tomorrow unless you do something about it today.

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