How Spending $15K to Fix My Body Led to Posture Correction

And How You Can Do It For Less Than $150 in 6 Weeks

Hey, I'm Brent, the founder of Baxby Posture.

In 2010, I had ACL reconstruction surgery and it completely shifted my understanding of the human body. The journey from injury to full recovery led me to something that changed my life and, now, the lives of people across the country.

HARD TRUTH: Rehab wasn't easy. Or cheap.

Gifts for me usually have to do with the body.

I did more to recover than the average person. I know this because every practitioner I met with asked why I was spending so much time and money on it. I became obsessed with understanding how the human body worked.

And along the way, I met with A LOT of experts and did A LOT of therapy.

I also spent nearly $15,000 out of pocket and countless hours of rehab and training.

Gifts for me usually have to do with the body.

Active Release Therapy - $65 per session

Structural Integration - $50 per session

Position Release Therapy - $60 per session

Dry Needling - $90 per session

Physical Therapy - $90 per session

Underwater Treadmill Training (really) - $80 per session

Chiropractic Treatment - $60 per session

Sports Specialist Rehab - $110 per session

TENS Machine - $350

Breathing Trainer - $75

Massage - $60 per session

But one visit stood out...

The X-Ray That Changed Everything

I met a chiropractor who used x-rays to identify any potential risks of chiropractic treatment before he started cranking on my spine.

What the X-Ray showed was that I was way out of line...a 40% loss in the curve of my neck!

I was shocked to see how out of alignment my spine was.

So What? Lots of People Don't Have Great Posture.

Well, here's the kicker:

For every 1 inch forward the head is over the shoulders, there's an additional 10 pounds of force on the spine!

That was my "oh darn" moment...my daily habits were shaping my long term health.

I didn't want to be a hunchback as a I aged. I didn't want to bend forward as a I walked.

But solutions felt out of reach.

The chiropractor visits were $60 a pop, twice a week, for at least 2 months. And that wasn't making me stronger!

This is me, strapped into the tower of terror that was intended to fix my posture. The white underwear strap looking thing is pulling my head up and back while the uncomfortable black strap is pulling my neck forward.

I did this of 20 minutes per visit, 2 times a week. Staring at the little holes in the ceiling tiles.

Couldn't talk. Couldn't swallow. Could barely breath.

And were those straps ever washed?

Sounds like an awesome time.

No One Cares About Posture -- Until There's an Issue

Posture isn't something that jumps out as immediately important and it typically isn't brought up as a cause of health issues. But, according to the National Institutes of Health, poor posture and prolonged sitting are directly linked to:

Back and Neck Pain

Headaches

Shallow Breathing

Digestive Issues

Poor Sleep

Low Energy

Muscle Imbalances

Back and Neck Pain

Headaches

Shallow Breathing

Digestive Issues

Poor Sleep

Low Energy

Muscle Imbalances

Here's What's Actually Happening to Your Body...The Seatal Position

Unless you're actively paying attention to your posture, your body starts to relax too much:

shoulders round forward
shoulder muscles tighten
upper and mid-back curl forward
upper back stiffens

head shifts forward over your chest
tension builds
jaw muscles clench
head aches

shoulders round forward
shoulder muscles tighten
upper and mid-back curl forward
upper back stiffens
head shifts forward over your chest
tension builds
jaw muscles clench
head aches

It's a seated version of the fetal position--and it's way more common than people think. Just watch people on their phones in a public place. It's bad.

This is why you feel fried at the end of the day -- not from work itself, but from how you treated your body all day.

Sounds exhausting, right?

So...Just Sit Up Straight, Right?

Kind of, but...for how long? And are you doing it right?

Most people can hold "good" posture for about 10 seconds before they forget and slump back.

This is why tools and cushions are good in theory.

But, what most of them get wrong is that they focus on the feel-good factor, not the get-better factor.

As soon as you stop using them, your body goes back to the same crappy position. So you buy the next thing. Then another. Eventually, maybe even injections or surgery if the pain or tension gets too bad.

Pain & Tension Are Signals

The truth is that pain isn't bad. It's your body saying, "Something is off."

In most cases, pain and tension (those without injury or trauma) come from muscle inhibition--a muscle that isn't working like it should. Inhibition can be caused by overuse, strain, or weakness. Tight, tense muscles pull and create discomfort.

And where you feel the pain isn't typically where the issue is.

A Real Example of Pain as a Signal

As a result of my knee surgery, too many side lunges caused the adductors (inner thigh) get tight and start pulling on the knee joint. It felt like knee pain--but the knee is fine. It was just tight muscles creating tension on everything they connected with.

They were literally pulling at the knee joint, so I felt it there.

As soon as I helped those adductors relax, that knee pain disappeared.

To prevent it from happening, I had to get those adductors to feel safe in those positions (that's a nervous system thing) and to strengthen them in that position.

Not magic. Just mechanics.

The Missing Ingredient? Active Engagement

So, pain is typically solvable and posture correction products are just feel-good bandages.

So what's missing?

Developing strength in the correct position is the key to lasting improvement.

Physical therapy showed me this. The goal of physical therapy wasn't pain relief or to feel better -- it was to improve my movement patterns and create strength in positions that had once caused pain.

And with better positions and strength, pain would subside. It was a secondary benefit.

Posture is no different.

The Body Learns Through Load

Your body adapts to the stress it regularly experiences.

Calluses form due to friction.

Muscles grow from resistance.

Posture improves through active engagement (that simply means actively using the muscles, not just passively leaning against something for support)

Not using a brace.

Not relaxing into foam.

It means contracting muscles. Making them work.

After thousands of hours and money poured into my owned education, I understood how the body worked and how to help it get out of pain, reduce future occurrences, and help future me thank current me.

This is where Baxby comes in.

Obsession Was the Mother of This Invention

I invented Baxby because I knew there had to be a way to improve my posture without spending tons of money or committing to multiple therapy appointments each week.

I wanted something simple, effective, and affordable. Something I could use everyday without disrupting my life.

In 2012, I handcrafted the first version of Baxby.

Since then, Baxby has gone through a half dozen iterations -- refining the shape, density, adjustability, and looks.

Along the way, I sought out feedback from:

Chiropractors

Physical and Occupational Therapists

Doctors

Dozens of everyday people

I even utilized NASA research on the human body.

That's first version of Baxby. The tan colored thing on the seat, not the adorable, best in the world, best that ever lived, best little buddy, miss him so much dog staring at you. Hug your dog today.

Meet Baxby:
The Back Cushion That Trains You to Sit Better

Baxby is a patent-pending memory foam back cushion that puts you in the correct position while you sit AND it makes sitting smarter with active engagement in the muscles that help with posture.

Put simply, active engagement means contracting your muscles.

Do that with Baxby and you'll get stronger in a better position.

How It Works

Unlike typical back cushions that you sink into for comfort or temporary relief, Baxby helps your muscles engage or "stay awake" leading to stronger posture over time.

Here's how simple it is to use:

Put Baxby on your chair (car or office)

Lean back then pull your shoulders (press into the chair) and head back

Hold that position for as long as you want

Repeat throughout the day for at least 6 minutes

Holding that position is called an isometric contraction. And when you do that for 6 minutes or more a day, your body starts to adapt. Over the course of 6 weeks, real change occurs.

The more you use it, the more your body adapts.

Better posture...built into your daily life.

Before

After

Day 1

Day 45

Day 1

Day 45

Engages Your Postural Muscles -- You're not just sitting, you're strengthening.

Works in Your Office & Car -- Lightweight, portable, adjustable, easy to install and remove.

Feel Better Immediately and Long-Term -- A Goldilocks amount of comfort helps you feel instant support, relief, and strength today, tomorrow, and the next day.

Provides gentle support and comfort -- Puts you in the correct position while promoting active muscular engagement.

Wait...A Cushion Can Actually Do That?

Here's the thing:

Baxby doesn't do the work for you.

Your muscles do the work.

Unlike other solutions that hold your posture for you, further weakening the muscles responsible for keeping you upright, Baxby creates a subtle shift in how you sit that allows your body to do what it's naturally meant to do: support itself.

It's strength training for your posture.

That's what sets Baxby apart from braces, straps, gimmicky gadgets, or cushions that make you just feel good.

Baxby isn't just a cushion.

It's posture training you can use everyday without the hassle.

Day 1

Day 45

Day 1

Day 45

The "But Wait...There's More!" Part

I also developed a 6-Week Program that is expertly crafted with progressively more challenging and life-changing exercises and content. It teaches movements and exercises to improve posture, overall health, and builds strong habits for life.

And this program isn't a one-and-done thing. You can repeat it as many times as you want. Buy it once, use it over and over and over.

It was developed with physical therapy practices, exercise science, and research-backed methodologies and includes...

Postural Awareness Techniques
Self-Myofascial Release Techniques
Core Strengthening Exercises
Posture Focused Movements
Breathing Techniques
Stretches & Bodyweight Movements
Email Based--no subscription, no app

The program is to the point, concise, and actionable. You don't need the Baxby cushion to do it, but when you combine them together, it becomes a one-two punch for better posture.

Postural Awareness Techniques
Self-Myofascial Release Techniques
Core Strengthening Exercises
Posture Focused Movements

Breathing Techniques
Stretches & Bodyweight Movements
Email Based--no subscription, no app

Who is This For?

Baxby is for you if you...

Sit for hours at a desk

Feel stiff or tight after a commute or long drive

Have a tight upper back, neck, or shoulders

Are tired of short term fixes that don't last

Want to feel stronger and more upright without thinking about it too much

Are willing to use Baxby for 6 weeks, 6 minutes a day

Baxby makes sitting healthier by putting you in the correct position. It gives you a gentle reminder to not slouch or lean forward.

When you actively engage your muscles with Baxby, you can decrease tension, feel more confident, and prevent future issues from creeping in.

Spoiler: to get better posture, you have to do some work.

Customer Experiences

"I no longer have pain in my shoulders...it is truly a game changer."

Cyd - Works from Home

"I cycle a lot and I tend to get pretty tight neck and upper back muscles from leaning over on the bike. Plus, I sit at a desk for work, so it's a double whammy. Baxby is like a reset button to undo all that tension."

BJ - Competitive Cyclist

Real People, Real Results

"I experience nagging lower back pain, but with Baxby I find myself sitting with an engaged core and my lower back hasn't been hurting."

- Jason L., drives to work

"Great! My shoulders feel much better!"

- Zack V., fitness center manager

"What's really great about Baxby is that people have to engage with it...helping them get stronger in the correct position is so important."

- Bryant J., occupational therapist

"I sit at my desk 8 hours every day. Since I started using Baxby, I can truthfully say that I no longer have pain in my back or shoulders."

- Cyd L., works from home

Be Proactive, Not Reactive

What is a healthy back and neck worth to you?

You know your options...keep sitting in terrible positions, don't develop your strength, waste money on useless braces and straps, spend over $700 on therapy, or use Baxby.

Start your posture transformation today.

The Baxby Bundle (Cushion & Program)

$134.00

Free Shipping

compare to

$780 or more

for physical therapy and chiropractic treatments

compare to

$200 or more

for popular online posture programs

This combines the Baxby original memory foam posture pad (patent-pending) with our 6-Week Posture Program, providing a complete package for improving your posture and well-being.

Baxby Cushion

Ergonomic design to put your body in a correct postural position
Removable and adjustable memory foam cushion for the perfect fit to your body
Adjustable straps to fit on chairs in offices and vehicles

6 Week Posture Program

Developed with physical therapy practices, exercise science, and research-backed methodologies
Postural awareness techniques
Self-myofascial release techniques
Core strengthening exercises
Posture focused movements
Breathing techniques
And more!

The program is email based, so there's no need for an app and no subscription.

And this program isn't a one-and-done thing. You can repeat it as many times as you want.

The 6-Week Program will be sent to your inbox the same day you purchase so that you can get started right away.

The Baxby cushion ships from the US and most orders arrive within 3 business days. If your'e on the East Coast...sorry, plan on up to 7 days.

FAQs

What is the science behind Baxby?

Baxby, and the method to use Baxby, is based on scientific research and clinical practice regarding how the body adapts to stimulation, both neural and muscular.¹

The Role of Exercise in Mitigating Pain

Exercise plays a significant role in managing and reducing pain. Physical activity reduces chronic pain by building muscle strength and flexibility, reducing fatigue, reducing pain sensitivity, and reducing inflammation.²Exercise may have specific benefits in reducing the severity of chronic pain, as well as more general benefits associated with improved overall physical and mental health, and physical functioning.³

The Body's Adaptation to Stimulation

Any physiological responses to exercise will occur both immediately and over the long term if exercise is continued. Adaptations occur in muscles, the cardiovascular system, in hormones and in the metabolism. During exercise, moving and generating force with the body, skeletal muscle fibers go to work. When this force generation occurs, skeletal muscle fibers are activated. Skeletal muscle force can also be generated when muscles remain static (i.e., isometric).^4,5

The rate and degree to which the body adapts to strength and endurance training are variable and are most influenced by training intensity, volume, frequency, and initial fitness level.⁶ Neuromuscular adaptations (i.e., improvements in motor unit recruitment and coordination) can begin within 1–2 weeks of consistent training. Muscle hypertrophy (i.e., growth) and structural changes typically take 4–6 weeks before noticeable differences occur. Research suggests that as little as 30–60 minutes per week of resistance training can lead to measurable strength and hypertrophy improvements, especially for beginners.

Spinal adaptations occur in response to mechanical loads, lifestyle changes, or pathological conditions. These changes can happen at various levels, including bones, intervertebral discs, muscles, and ligaments. Here are examples of spinal adaptations and their general timelines:

Muscle Adaptations

Strengthening Core and Postural Muscles: Exercises can increase the strength of muscles supporting the spine, improving stability and reducing back pain.
Timeline: Noticeable muscle strengthening and endurance improvements typically occur after 4–6 weeks of consistent training

Spinal Alignment Adjustments

Habitual Postures: Prolonged poor posture can lead to adaptive changes in spinal curvature, such as kyphosis or lordosis. Conversely, posture correction strategies can reverse these changes over time.
Timeline: posture improvements can begin within weeks

The Role of Isometric Exercises

Isometric exercises are clinically more effective than general exercises for chronic non-specific neck pain.⁷ Isometric exercises for posture are effective because they target stabilizing muscles, improve endurance in muscles that support the spine, and help retrain the body to maintain better alignment.

In addition, research shows that isometric exercise is more effective in reducing the degree of pain and in enhancing muscle activity.⁸ Other research suggests that doing any isometric contraction for two minutes at around 30-50% of maximum effort is enough to trigger physiological improvements.⁹

References

1 Physiopedia; https://www.physio-pedia.com/Neuromuscular_Adaptations_to_Exercise

2 Utah State University, Heart Extension; https://extension.usu.edu/heart/research/exercise-and-chronic-pain

3 National Library of Medicine; https://pmc.ncbi.nlm.nih.gov/articles/PMC5461882/

4 Journal of Science in Sport and Exercise; https://link.springer.com/article/10.1007/s42978-019-0018-3

5 American Academy of Physical Medicine and Rehabilitation; https://onlinelibrary.wiley.com/doi/10.1016/j.pmrj.2012.10.007

6 National Strength and Conditioning Association; https://www.nsca.com/education/articles/kinetic-select/time-course-of-physiological-and-anatomical-changes/

7 Pakistan Journal of Pharmaceutical Sciences; https://pubmed.ncbi.nlm.nih.gov/25262525/

8 Journal of Exercise Rehab; https://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/

9 Science Alert; https://www.sciencealert.com/isometric-exercise-why-this-workout-regime-is-so-good-for-you

What does Baxby do?

The Baxby Original cushion helps you to sit in a position that brings your shoulders and head back to the centerline of your body...aka, good posture. It's a gentle reminder to sit back, get in a good position, and get stronger.

Does it really work?

Yes. Why else would we do this?!

Some customers have told us they experienced fewer headaches, felt less tension, and generally felt better overall. But your experience may not be the same. It could be better.

If you use Baxby correctly, and use it at least 6 minutes a day, your body will change. You will get stronger in the correct position. And when you develop strength in the correct position, you should notice a reduction in tension among other benefits.

Baxby isn't the best solution for issues such as scoliosis or in cases where spinal injuries have occurred. It's also important to note that if you've had surgery on your spine, your results may not be as dramatic. This is because when there is a mechanical change to the system, normal methods of strengthening may not be as effective.

What can I expect when using Baxby?

You can feel a difference immediately. The cushion is comforting and relieving.

For the first couple of weeks using Baxby, you may notice that some muscles in your upper body or torso tire more quickly than normal. You might even feel slightly sore. That's because you are activating muscles to hold yourself in a proper position that haven't been used properly in a long time. You're literally getting stronger in that position. You're improving your posture. Congrats!

What does it feel like?

Baxby is not meant to be the softest, cloud-like cushion that you melt into. That's not going to help you. And it's not dense, hard foam. It's premium memory foam with a specific density designed to hold up to a range of compressive forces. If you're curious, we spent time learning the durometer shore hardness scale. Pretty nerdy, but interesting.

It's meant to be comfortable, yet supportive, when leaned against.

Will this fit in my car? In my office? At home?

As long as your chair has a high back, such as a typical office chair and most certainly car seats (not talking about baby or toddler car seats, obviously), you should be fine. If the backrest of the chair reaches the top of your shoulders, it should work.

Really thick chairs, like loungers or heavily cushioned/padded recliners are most likely too big for Baxby to fit around.

Title

References

The Baxby Bundle (Cushion & Program)

$134.00

The Baxby Bundle (Cushion & Program)

$134.00

Item added to your cart

How Spending $15K to Fix My Body Led to Posture Correction

And How You Can Do It For Less Than $150 in 6 Weeks

The X-Ray That Changed Everything

So What? Lots of People Don't Have Great Posture.

No One Cares About Posture -- Until There's an Issue

Here's What's Actually Happening to Your Body...The Seatal Position

So...Just Sit Up Straight, Right?

Obsession Was the Mother of This Invention

Meet Baxby:
The Back Cushion That Trains You to Sit Better

How It Works

Wait...A Cushion Can Actually Do That?

The "But Wait...There's More!" Part

Who is This For?

Related Blog Posts

Customer Experiences

Real People, Real Results

Be Proactive, Not Reactive

100% Guarantee

The Baxby Bundle (Cushion & Program)

Related Posts

FAQs

References

The Baxby Bundle (Cushion & Program)

The Baxby Bundle (Cushion & Program)

How Spending $15K to Fix My Body Led to Posture Correction

And How You Can Do It For Less Than $150 in 6 Weeks

The X-Ray That Changed Everything

So What? Lots of People Don't Have Great Posture.

No One Cares About Posture -- Until There's an Issue

Here's What's Actually Happening to Your Body...The Seatal Position

So...Just Sit Up Straight, Right?

Obsession Was the Mother of This Invention

Meet Baxby: The Back Cushion That Trains You to Sit Better

How It Works

Wait...A Cushion Can Actually Do That?

The "But Wait...There's More!" Part

Who is This For?

Related Blog Posts

Customer Experiences

Real People, Real Results

Be Proactive, Not Reactive

100% Guarantee

The Baxby Bundle (Cushion & Program)

Related Posts

FAQs

References

The Baxby Bundle (Cushion & Program)

The Baxby Bundle (Cushion & Program)

Meet Baxby:
The Back Cushion That Trains You to Sit Better